design
cardinal
spirits
in-house
graphic
designer
2016-2022
Print
Digital
Menus
Labels
Packaging
Sales
Marketing
Slide Decks
Promotions
Events
Merchandise
Branding
Layout
Typography
In early 2022, friends and former Hopscotch co-workers Emery Conger and Steve Garcia started SHUV Coffee, a small independent roasting project in Indianapolis. Their branding and bag design already solidified, they approached me with a very cool concept for presenting the details of each coffee release.
In keeping with the metal and punk ethos of the project, each coffee release (housed in a uniform black bag screen-printed with a glorious multi-color sparkle) comes with an info card styled after Ticketmaster concert tickets, attached by chains. CHAINS!
They’re lovely people, doing insanely cool work, and it was an honor to work with them.
•••••••
Oh, and while you’re at it, check out their band CHAFF (named after a coffee roasting byproduct). (@chaff.band on Instagram).
Inspiration
V1
V2
Final
Adjustments:
• added alternating grayscale to distinguish left column sections
• left justified sections on left column
• removed placeholder underscores
Back
virtual
cocktail
classes
print
materials
2020–2021
Cardinal Spirits
Layout
Branding
Menu Design
Typography
Illustration
In early 2019 a tall, old bandmate pinged our group chat and pitched a small reunion tour for that summer. It had probably been five years since we last played; whether it needs to be said or not, we were stoked.
When it came time to put together flyers, I wanted to capture the spirit and vibrancy of the artwork from our 2011 self-titled album (pictured, right), while also giving it a bit of a refresh. So I set out to create an updated version of the artwork.
I kept the original color scheme and the general basic layout and hierarchy (black background / multi-colored repeated text pattern / main title).
In place of the 70s-inspired logotype, I opted for a simpler treatment, utilizing the classic sans serif Futura throughout.
Designed by Aaron Baker (c. 2007)
